THERE’S NO PLACE LIKE ITV
This newly created brand platform celebrates ITV as more than just a broadcaster. It's a place where the nation comes together to be entertained, informed and emotionally invested. Through legendary programmes, much-loved personalities and the everyday cultural moments that spark conversation across the country, ITV creates a shared experience that helps everyone feel they belong.
THE FILM
The film, directed by visual tour-de-force Felix Brady at Stink, shows how audiences have always loved to watch from the dawn of time. In this time travelling epic we move between caves, Shakespeare plays, Henry VIII's reign, into the swinging 60s and 90s Beckham haircuts, all the way to the present day and the programmes we all know and love.
TONE OF VOICE & ART DIRECTION
We developed a fun, self-deprecating tone and worked with design director Steph Wright to create big, bold OOH posters in ITV's brilliantly loud brand colour. The headlines celebrated viewer's experiences watching the channel's legendary shows. We wrote a bunch and then let the creative department run wild. So far over 50 are out their doing their thing.
BRAND ACTIVATION
To announce the much anticipated ITV Christmas film schedule we wanted to do it in a uniquely ITV way so we invited its biggest and brightest stars to reveal to each other - and the audience - through a game of charades. Ant & Dec, Maya Jama, Will I Am, Davina McCall and many more all dusted off their syllables and best impressions to reveal each film to a bemused and amused audience. Here are a few of our faves…
